In Denmark, where blood donors give blood will be eligible to get a free copy of the upcoming Playstation 4 title Bloodborne. The promo was formed in part between PlayStation and Danish blood centre GivBlod (via NeoGAF). So a little blood letting for your blood letting.
The event itself will be held on Monday, March 23rd 2015 and will also be in the runnning for a chance to win a custom-designed Bloodborne PlayStation 4 console.
From Software’s Bloodborne launches on the Playstation 4 March 24th in North America and March 27th in the UK