We’ve heard of unique game promotions, but apart from the expensive Dying Light‘s penultimate zombie package, Bloodborne may be in the running with their latest promotion Playstation Denmark.
In Denmark, where blood donors give blood will be eligible to get a free copy of the upcoming Playstation 4 title Bloodborne. The promo was formed in part between PlayStation and Danish blood centre GivBlod (via NeoGAF). So a little blood letting for your blood letting.
The event itself will be held on Monday, March 23rd 2015 and will also be in the runnning for a chance to win a custom-designed Bloodborne PlayStation 4 console.
From Software’s Bloodborne launches on the Playstation 4 March 24th in North America and March 27th in the UK