The initiative is set to target a key audience of young girls and marry entertainment with empowering girls with their own narratives. The main characters features who’s who, including Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumble Bee, Poison Ivy, Katana and then some.
Mattel is set launch the company’s First Action Figures for Girls. The initiative will also include digital content, TV specials, made-for-videos, publishing, toys, apparel amongst other products.
Random House Children’s Books is also slated to be a Master Publishing Partner, with the LEGO Group will be Exclusive Construction Partner.
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